Did you know you can make a good living installing window coverings?

Find out if this business is for you.

Installation Startup Course

Do you like working with tools?

Do you like solving challenges?

Do you like interacting with people?

If you answer YES to all of these questions, that's a great start!

Find out if this is a business for you.

The installation startup course offers 16 lessons as an overview of the industry.

Special Offer $39.95 (reg $99)

Roger's Story

Watch the recording of how Roger started a successful business installing window coverings or read the script below.

I Was Fired For Doing a Good Job ...

and this was the best thing that ever happened to me!

Here is my story.

Basically by accident, I, Roger Magalhaes started in the Window Treatment industry in 2006 as an independent installer.

Back then, I was just a truck driver, a Brazilian married dude with no college degree that was living his life, chasing the American dream like everyone else. 

I bought my house in 2004 and I did all the remodeling myself. When everything was done I decided to have a cookout to celebrate. My cousin joined us and the first thing I noticed was that his phone was ringing off the hook. I said:

Dude, What are you doing these days? Your phone doesn’t stop ringing.

"I'm installing blinds."

And I was like:

“WHAT!? WHO the heck pays you to install blinds!?”

I tagged along with him and realized:

“Well… this isn't too difficult.”

Little did I know! And after four jobs together, I said to my cousin. “Do you mind introducing me to your company?" (he was a subcontractor)

He then introduced me to his company and I said:

“I like what you guys do here, but I have a full-time job as a truck driver and I don’t want to give up all my benefits to install blinds."

The manager said, “No problem, Roger! You can work just a couple of days a week. We just need some business cards to leave on the countertop and every time someone hires you, you’ll get a commission.”


I went home, got some tools, ordered some business cards and... BANG! I'm in business!

I was very happy ... My phone was now ringing off the hook.

Before I knew it, I was working between driving trucks and installing blinds for a total of 120 hours a week. After six weeks into this, something strange happened ...

My phone went dead silent. 

Wow, something is odd here. What is going on?” 

I went back to the company and I didn’t see my card on the countertop! “Well, there is something odd!” 

Then I asked the salesgirl there: “where are my cards?

She said: “Talk to the manager…

What’s going on? I don't see my business cards there anymore …

Well, Roger… All the other installers are kind of upset with you because EVERY client wants to work with YOU, and they are basically out of commission. They said if I don’t get rid of you, they’re going to leave, and as you know you’re the one with the least amount of experience here, so I'd rather keep them than you.” 

“Wow… So... you are firing me for doing a GOOD JOB? And keeping your clients happy? That’s alright.”

I went home very upset, and my wife asked:

What’s going on? ” 

I explained the situation to her. She replied, “Well, why don’t you go to another store and keep doing what you're doing, you're kinda happy with that job.

Sure, let’s try it!” 

So, I went to a high-end window covering store and said to the manager, “I’m looking for work as an installer, I don’t have a lot of experience, but I’m very willing to learn.

Do you have any kind of certifications like a Hunter Douglas certification? "  

Well at the time I didn’t have any certifications and I also remember thinking “Who the heck needs a certificate to install blinds!? OMG 

The manager said, “Once you get a certification, I can get you some work.

And that was the moment that I realized this could be a REAL business.

At home, I did some research and found training in Minnesota. I traveled there and that became my very first training in the industry. 

From that point on, everything became more professional and I NEVER stopped learning. I still go to trainings and seminars every chance I get.

These are just SOME of the certificates that I have on my wall now.

It got to the point that I've now made a real name for myself in the industry.

I write articles, teach seminars, participate in webinars and more. 

Today, I consider myself to be a successful Window Treatment Installer, with more than 700 five-star reviews of happy clients.

What people like you are saying:

Lisa Hayse

"This type of training doesn't exist anywhere else and there is always work in our industry"

Kelli Vitari

"Trading Up is an invaluable resource to those in the custom window treatment business"

Scott Allard

"Roger is an amazing installer and instructor"

But guess what? There are NOT ENOUGH INSTALLERS TO DO THAT!

Now do you see the HUGE opportunity for new installers?

For that reason, I’ve created Trading Up Academy to offer training to bring new blood into the industry. Because nobody ever wakes up in the morning and says, “Oh I want to become a window treatment installer.” 

There is no school for that! 

You're only going to become a window treatment installer if you already work for someone in the business or if you have someone in the family that has a business, and then you realize that this could be a profitable profession. 

I’ve created Trading Up Consulting and Trading Up Academy so you can learn the profession the proper way with someone that has a lot of years of experience in the field. 

Today, I want to introduce my first course: Installation Startup! An overview of the installation industry for you to see if this can be a profitable business for you also.

And there is more.

With the launch of this course, you will receive these bonus offers:

  • Receive a brochure called 13 Must Have Qualities To Become A Top-Notch Installer: This is a very important document to help installers to start in this profession on the right foot. You will get ahead of the competition by having the knowledge to stand out in the crowd. This guide will help you develop those skills.
  • One-Free-Year access to the largest magazine in the industry, WF Vision Magazine 

This course offers a 360-degree view of the industry and of the profession, so you can understand if this is for you or not. 

And let me remind you that I have been working in the industry since 2006 and over the years I've gained a lot of academic and practical knowledge in this field.

I hold several certifications for various leading product lines such as Hunter Douglas, Somfy, Norman Shutters, Lutron, and proprietary installation techniques. I also attended the Custom Home Furnishing Academy for drapery and soft treatments techniques.

Also, I’ve already mentioned, that I have more than 700 five-star positive reviews from very happy clients. 

I believe this course will give you a great idea about the industry to help you decide if this profession is for you. 

You’ll basically learn about a profession that has A LOT of DEMAND these days…and has very few professionals that OFFER great service.

A profession that could lead you to a leadership position in the future, leading a team of installers… 

And could make you a lot of money. 

Even if you don’t have a college degree. You don’t need one here.

All that's required is a willingness to learn and to do a good job.

And I won't lie and say that “it’s all Easy Peasy Lemon Squeezy”... because it's not.

It involves hard work to be successful, just like any business out there. 

But this could be a very rewarding and promising career for you. 

And you’ll learn how to start working as a Window Treatment Installer with one of the most experienced people in the industry. 

Now, maybe you are thinking “I don’t need a college degree, but this course will cost me just like one, right? ” 


According to the Education Data Initiative, the average cost of college in the United States is $35,720 per student per year.That is the same as $2,976 per month. The cost has tripled in 20 years.  This is insane!!! 

As I said before, I created Trading Up Academy to offer training to bring new blood into the industry. My main goal is to bring a lot of new Window Treatment Installers into the industry, that I love. 

When you sign up Today for the Installation Startup course, you will only pay $39.95 (regularly $99) for one year of full access.

Obviously, you won’t become an installer with this course alone!! Keep in mind that this overview course is a great investment for individuals that are looking for a profession with high demand. 

Click the button below to get the course and start now!

Enroll Today for a Special Pricing!